Apparently, we make about 35,000 total decisions each day. I think it’s fair to say that if you’re a business owner, we can probably double that number!

There are so many yeses, nos and maybe-sos we make each day from the products we sell, to the clients we take on, to the opportunities we go for, that affect the businesses we build. Not just the growth and success of our businesses but the kind of businesses we build matters too. Is it something that makes us happy, fulfilled and excited to be...

No two clients are the same. It doesn’t take us long in business to figure that out! The way we work with clients follows a similar process each time but we end up adapting it slightly depending on who we are working with and what they respond best to. 

What can be a bit tricky is figuring out how to adapt our working style to a client when we first start out with them. It’s a trial-and-error process. What if we could skip the uncertainty and know what our client’s preferred approach is from on...